Bjorn Manila x SM Youth


As promised, here's my official photo from a short shoot in Ateneo last week for the Bjorn Manila x SM Youth x Street Style campaign. You may view the rest of those featured in the project on the SM Youth website and the SM Youth Facebook page.

Kudos to SM for coming up with this campaign. It`s a great way to simultaneously focus on and raise the fashion consciousness of the Filipino youth. In this day and age, our sartorial choices have fast become our avenue of self-expression. Our playfulness with style helps us keep track of our still evolving identities. From the words of Preview Editor-in-Chief, Pauline Juan, in her editor's letter this month, "It`s a mundane thing, dressing up but really, it becomes a wondrous thing when you allow it to tell your story." SM Youth University is just the beginning of ours. We are still young, after all.

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